The goal is to create a dashboard for players to manage their pokemons more efficiently. The information in this new dashboard should be reorganized and prioritized.

Pokémon Go

Dashboard Redesign

Academic project ( 2021 )

It is an augmented reality game aimed at smartphones that uses geolocation as one of the main means of interaction in the game. The game allows players to capture, battle, and train virtual creatures, the Pokémon, which appear on device screens simulating reality.

It is one of the most used mobile apps, downloaded over 750 million times worldwide. It stimulates the physical activity of the players and moves local businesses. Especially in the first months after the launch it contributed to accidents and inconveniences in public areas.

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To understand the motivations and to build the personas, interviews were conducted with players of different profiles.

interviews with 12 players were carried out. 3 players from each of the profiles. 42 very active players participated in surveys from communities and public facebook groups

Players

Archetypes based on the originals of British researcher Richard Bartle (Achievers, Explorers, Socializers, Killers) are used. Each of these profiles represents a prioritization of possible goals in the game.

killers prioritize fights between pokémon
Achievers prioritize the capture of pokémon, (quantity, variety and rarity of types).
Explorers prioritize the search for creatures, cover territory
Socializers prioritize the relationship with the team's friends and the joint activities provided

Persona

Archetypes based on the originals of British researcher Richard Bartle (Achievers, Explorers, Socializers, Killers) are used. Each of these profiles represents a prioritization of possible goals in the game.

the research did realize that the main problems are reported by killers players. the main problems are related to combat information. Because of that, a killer's persona was analyzed primarily to understand the issues to be solved.

Anderson
36 years old

Fan of the animated series since childhood and the games of diferents platforms.
Enjoy all aspects of the game. (hunting, collecting and battle)
The main objective is to rise in the rank of player vs player battles.
Participate in paid events and purchase items in the in-game store for more benefits

fears:

The game crashes during battles
commands fail during battle
Failing to switch pokemon quickly during battle
Not finding the right pokémon to battle in a certain league in its large collection
Not understand the individual value of each Pokémon
Not being able to compare Pokémon efficiently and clearly to decide which one is better in each battle
not have information about the weaknesses and advantages that the Pokémon has over another type in a fight.
Not knowing which Pokémon is best suited for a particular battle league

Benchmark

some games based on geolocation were played and researched to understand the functioning of their dashboards, their positive and negative points.

Problems to be solved in this project

It is not possible to compare pokémon on the same screen
the game does not calculate the individual value of each pokémon
not having access to information about the advantages and disadvantages of the types of each pokemon

On the first screen of the original dashboard, we found 5 icons. One more option will be added to take you to a Pokémon comparison screen. In Pokémon option (already existing) the layout will be changed so that the information considered important in the research (which is not yet there) will be added.

New item added to the menu to compare 2 pokemon on the same screen.

in the pokémon menu, more information was added, considered relevant by the players in each of the characters.