At some point, I stopped looking at screens and started looking at people.
I realized that a seamless experience — one that doesn't get in the way, that just works — is worth far more than visual beauty alone. Beauty matters, but it can't be the starting point. Understanding people has to be.
My decisions as a designer are built on a balance between analysis and observation. What might look like intuition from the outside is actually the result of years of paying close attention — to details, to behavior, to the small moments of friction that most people don't even notice but everyone feels.
That's what I bring to every project.
My expereince
Over the past 6 years I've worked as a Product Designer across consulting, startups, and in-house product teams — in Brazil and Portugal. My experience spans fintech, retail, energy, and edtech, always in complex environments with multiple stakeholders and real constraints. More than 20 years of background in Graphic Design and illustration sharpen the way I see problems — and the way I solve them.
The begginig
The enchantment began with the visual arts. I developed my creativity by learning to draw and paint. My first degree was a bachelor's degree in Visual Arts course at Federal University of Rio de Janeiro.
But in the middle of this process I realized that I needed to find ways to make an impact in a more practical, evident and objective way.
So I embarked on this adventure by joining the Visual Communication Design course in the same University. I followed this journey until I became a Product Designer
MAIN tools
adobe
Photoshop
adobe
illusutrator
MY CONSTRUCTION
History says that the bests Samurai were excellent landscape painters. For them, they were taught the art of observation through painting. A Samurai who knew how to observe the world around him was a special warrior. One of the ways that make me understand people and the world is painting and illustration.
To know the world is to know people. Understanding people is design!
I got to know the life of my favorite painter and one of the most famous names in the history of art in the world. Van Gogh Museum, Amsterdam
Seeing the perfection of works such as David by Michelangelo up close is disconcerting and exciting. it's also the biggest lesson in attention to detail I've had in my entire journey as an artist and designer. Gallery of the Academy of Fine Arts in Florence, Italy
At the foot of a gigantic, ancient Buddha statue, I realized how diverse, rich and enchanting the world is. In this experience of living in Thailand. I learned how much simplicity and good relationships can cause intense transformations , Ayutthaya, Thailand
I'm putting together this high creative stimulus backgorund with all the technical knowledge I've been acquiring as a Designer. I believe this brings me a keen eye, with great ability to observe details, empathy and ability to identify and solve problems.
I am interested in people, communication, linguistics, arts, games, etc. My goal is to help companies be truly user-centric and not use that term as a buzzword.
Living between Brazil and Portugal.
The winds brought me to the land of my ancestors. Living here, gives me many extraordinary discoveries all the time. And all of this will be part of me forever. But I'm also always ready to see new horizons and learn even more.
My wife, me, and my mother. Braga - Portugal